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THE BEAT
BRANDING
DIGITAL + PRINT / BRANDING
THE BEAT ist das erste Boutique Resort Fitness Studio, das in seinen Standorten St. Moritz und Porto Cervo langsames Widerstandstraining an modernsten XFORMER-Geräten anbietet. Bei THE BEAT geht es um laute & gute Beats, die Sie in Bewegung bringen, mit kontrollierten Pilates-Bewegungen, die Sie ins Schwitzen bringen. Die Markenidentität wurde absichtlich vom herkömmlichen Auftritt eines Pilates-Studios distanziert, um der Exklusivität des Services gerecht zu werden. Die Bildsprache, die sowohl für die Website als auch für Print- und Social Media-Zwecke erstellt wurde, konzentriert sich passend zu den aktuellen Standorten auf einen Vintage-Look, der in Kombination mit leuchtenden, kräftigen Farben die Haltung und Persönlichkeit der Marke THE BEAT einfangen soll.
Kunde: THE BEAT
Brand Identity & Designs: Marty Trezzini
Social Media Management: Marty Trezzini
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