YADC x McDonald’s
PROJECTA Little Moment of Happiness
WHAT WE DIDFilm — Award Entry
For the Art Director's Club Switzerland (ADC) Young Creative Award, the years client, McDonald's, challenges us to make their new MyMcDonald's app "Mobile Order & Pay" function known among its young target group.
A task that we are happy to take on.
To reach Gen Z, our spot "A Little Moment of Happiness" focuses on entertainment value. We conveyed the benefits of the new "Mobile Order & Pay" function through a story: Because only the parallel class has to wait in line - at least when the everyday class room gossip even captivates the teacher.