PROJECTMore than you think
WHAT WE DIDBrand Campaign — Film & Photography — OOH, DOOH, Social, Web, PoS
With more than four million active users, TWINT is the most popular payment app in Switzerland. But TWINT can do more than you think. The app also allows you to pay the parking meter as quickly and conveniently as possible, donate amounts, withdraw cash, or even order coffee.
In order to bring the limitless possibilities of TWINT more into focus and communicate them to the app’s users, the company came to us.
A variety of visual communication measures were created using film and photography to reflect the diversity of TWINT’s capabilities.
In addition to a brand film depicting the company's vision, a new brand imagery anda cross-channel multiusage campaign were implemented - all under the credo: TWINT can do more than you think.
Art Direction: Raphael Püttmann
Director: Yves Marty
DoP: Gianluca Trezzini
Photographer: Gianluca Trezzini
Gaffer: Niculin Felix
1st AC: Tim Rüegg
Production Design: Romina Häner