WHAT WE DIDAd Campaign — Film, Photography, Retouching — OOH, DOOH, Online, Social
TWINT is the most popular payment app in Switzerland. Millions of users primarily rely on the app to send smaller amounts to each other or to settle minor purchases directly via their cell phones.
Together with TWINT, we sought to break common perception among the app’s users and introduce the convenient capability of making larger transactions with the payment service. Whether it's for a week's shopping at the supermarket, a spree at the clothing store or the purchase of a new bicycle, TWINT makes cashless payments easy, fast and secure.
Think big: an oversized shopping cart rolling through the streets of Zurich provided the perfect exhibit for TWINT’s allrounder capability. The campaign was captured on film, print, as well as various online channels and social media platforms.
Director: Yves Marty
DoP: Tim Rüegg
Photographer: Joan Minder
Retoucher: Felix Schregenberger
Gaffer: Niculin Felix
1st AC: Gianluca Trezzini
Visual Effects: Das alte Lager
Sound Design: Levi Giger