PUREGENE
Putting science into understandable language: The complex technology behind Europe's biggest cannabis breeding company.
PROJECT
Explaining PuregeneWHAT WE DID
Information Campaign — Film — Online, Social, PoS
CONTEXT
Puregene is a genomics-based biotech plant breeding company. The amazing team of scientists has dissected the cannabis plant into hundreds of quantifiable traits and matched them to the industry's best super-pangenome. Excuse me...?
We were tasked by Puregene with translating the company’s function and its underlying technology into a language that is understandable to the general audience.
CREATION
In a visually exciting yet simplistic way, the short documentary "Explaining Puregene" guides viewers through the most relevant information about genetics and modern plant breeding,with a combination ofanimated sequences and interviews, while learning what makes Puregene so unique.
MEDIA
COLLABORATORS