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PIÙ VINO

Bringing La Dolce Vita to Switzerland: How we refreshed the Più Vino brand to appeal to wine drinking millennials.

  • PROJECT

    Bindella Più Vino

  • WHAT WE DID

    Strategy, Ad Campaign — Photography, Graphic Design, Influencer — OOH, DOOH, Social, Online

CONTEXT

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Established in 1909, Bindella is a renowned gastronomic company and wine merchant in Switzerland. As part of the new Più Vino brand, the traditional family business sells its newest line of Tuscan wines , targeting a younger consumer.  Più Vino is a modern, trendy and authentic brand that constantly exudes a touch of Italy.

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Bindella turned to us to strengthen the brand’s awareness among a younger, unversed clientele through a creative brand appearance on social media and beyond.

CREATION

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We boosted brand recognition for Più Vino and their first product, the Più Vino Rosato, through a fresh social media presence and various on and offline advertising and content campaigns.  

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To distinguish their newly launched Più Vino Rosato from its french counterpart, the Rosé, we leaned into the wine’s Tuscan roots and flamboyant Italian flair. We launched our Rosato campaign featuring a combination of fresh designs and cheeky wordplay based on the word “Rosato”, to cause a stir among our millennial target group. The campaign was distributed in various print and online activities throughout Zurich, competitions on social media, as well as an influencer activation campaign.

  • COLLABORATORS

    Agency: Marty—Trezzini

    Production: Marty—Trezzini

    Project Lead: Romina Häner

    Creative Direction: Alix Gerber

    Campaign Lead: Yves Marty

    Editor: Emil Maeder