Bindella

PROJECT

Bindella Più Vino

WHAT WE DID

Strategy, Ad Campaign, Production — Photography, Graphic Design, Influencer — OOH, DOOH, Social, Online

CONTEXT

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Established in 1909, Bindella is a renowned gastronomic company and wine merchant in Switzerland. As part of the new Più Vino brand, the traditional family business sells its newest line of Tuscan wines , targeting a younger consumer. Più Vino is a modern, trendy and authentic brand that constantly exudes a touch of Italy.

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Bindella turned to us to strengthen the brand’s awareness among a younger, unversed clientele through a creative brand appearance on social media and beyond.

CREATION

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We boosted brand recognition for Più Vino and their first product, the Più Vino Rosato, through a fresh social media presence and various on and offline advertising and content campaigns.

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To distinguish their newly launched Più Vino Rosato from its french counterpart, the Rosé, we leaned into the wine’s Tuscan roots and flamboyant Italian flair. We launched our Rosato campaign featuring a combination of fresh designs and cheeky wordplay based on the word “Rosato”, to cause a stir among our millennial target group. The campaign was distributed in various print and online activities throughout Zurich, competitions on social media, as well as an influencer activation campaign.

MEDIA

— PERSÖNLICH: Marty—Trezzni — Mandat bei Bindella ergattert

— HORIZONT: Mandatszuwachs — Marty/Trezzini mit Social Media Mandat von Bindella

COLLABORATORS

Agency: Marty—Trezzini

Production: Marty—Trezzini

Project Lead: Romina Häner

Creative Direction: Alix Gerber

Campaign Lead: Yves Marty

Editor: Emil Maeder