Bringing La Dolce Vita to Switzerland: How we refreshed the Più Vino brand to appeal to wine drinking millennials.

    Bindella Più Vino

    Strategy, Ad Campaign — Photography, Graphic Design, Influencer — OOH, DOOH, Social, Online


Established in 1909, Bindella is a renowned gastronomic company and wine merchant in Switzerland. As part of the new Più Vino brand, the traditional family business sells its newest line of Tuscan wines , targeting a younger consumer.  Più Vino is a modern, trendy and authentic brand that constantly exudes a touch of Italy.

Bindella turned to us to strengthen the brand’s awareness among a younger, unversed clientele through a creative brand appearance on social media and beyond.


We boosted brand recognition for Più Vino and their first product, the Più Vino Rosato, through a fresh social media presence and various on and offline advertising and content campaigns.  

To distinguish their newly launched Più Vino Rosato from its french counterpart, the Rosé, we leaned into the wine’s Tuscan roots and flamboyant Italian flair. We launched our Rosato campaign featuring a combination of fresh designs and cheeky wordplay based on the word “Rosato”, to cause a stir among our millennial target group. The campaign was distributed in various print and online activities throughout Zurich, competitions on social media, as well as an influencer activation campaign.


    Agency: Marty—Trezzini

    Production: Marty—Trezzini

    Project Lead: Romina Häner

    Creative Direction: Alix Gerber

    Campaign Lead: Yves Marty

    Editor: Emil Maeder