Full speed ahead into a new era of urban mobility: How the electric city racer really takes off.

    Pioneer Series

    Ad Campaign — Film — Online, Social


Back in 2017, the Swiss mobility company Micro Mobility Systems presented the concept of its Mircolino at the Geneva Motor Show. Since then, there has been great interest in the electric city vehicle, with 27,000 pre-orders for the Microlino to date.

Launched as a limited edition, their "Pioneer Series" is dedicated to those whom have supported the idea of the Microlino from the outset and believed in the innovative capabilities of the brand’s electric city racer. To make waves for the launch of the Microlino Pioneer Series the company challenged us to communicate this new era of urban mobility.


The Microlino Pioneer Series is innovative and daring — both in design and build. This deserves a bold commercial to make waves among Microlino’s global community.  

The commerical reveals the strikingly modern design of the Microlino Pioneer Series, which is launched full throttle into a new era of mobility — an ode to those who helped bring the Microlino to life: the true pioneers.


    Agency: Marty—Trezzini

    Production: Marty—Trezzini x Farbfilm Studio

    Producer: Gianluca Trezzini & Flo Brunner

    Director: Yves Marty

    DoP: Jonas Steinbacher

    Photographer: Joan Minder

    Production Manager: Yanik Zollinger

    Gaffer: Niculin Felix

    1st AC: Tim Rüegg

    Colorgrading: Andrea Gòmez/ S EC Studio

    Sound Design: Levi Giger