WHAT WE DIDImage Campaign — Film — Online, Social
Building Information Modeling (BIM) sets new standards in the construction industry. With a detailed digital 3D model, a "digital twin", as the basis for planning and implementation, the era of printed paper plans is a thing of the past. Instead, tablets are used on the construction site by everyone to update the model in real-time - down to the smallest detail.
At the forefront of this groundbreaking development is Marti AG, Bauunternehmung — a construction company that pioneers the use of BIM in large-scale construction projects, making it a trailblazer in the field.
An image film describes the innovative construction method and showcases the benefits of BIM, positioning Marti AG, Bauunternehmung and their planning partner WaltGalmarini as pioneers in the field of future construction. The film was shot at an actual pioneering project: the construction site of the new Kantonsspital Aarau (KSA). With a length of 128m and a width of 46m, the new building is the largest hospital in Switzerland. Marti AG, Bauunternehmung, as the general contractor, is responsible for the entire four-year construction period and fully embraces the new BIM technology.
Concept & Production: Marty—Trezzini
Producer & Director: Yves Marty
DoP: Tim Rüegg
1st AC: Emil Maeder
Best Boy: Leon Frielingsdorf
VFX: Emil Maeder
Sound Design: Levi Giger