LOEV JEWELRY

Diamonds in the age of sustainability
  • PROJECT

    Mind Over Mined
  • WHAT WE DID

    Fashion — Film — Online, Social

CONTEXT

Swiss jewelry label LOEV puts design, quality as well as sustainability first and delights fashion lovers with a unisex collection.

The innovative marvels of technology, crafted from lab-grown diamonds, take us on a journey of self-expression, somewhere between the past and the present. Inspired by the glamour of times past, LOEV is bound to be remembered with unique silhouettes and a distinctive product character.

CREATION

As part of LOEV's launch campaign, the essence of the brand is captured in a short commercial as well as various content snippets.

A nostalgic, sensual mood takes us back to the essence of our love for the beautiful. Inspiring and colorful, the result combines old class with new-age diversity.

  • MEDIA

  • COLLABORATORS

    Director: Yves Marty

    DoP: Gianluca Trezzini

    1st AC: Tim Rüegg

    Styling: Marlies Isler

    H&MU: Katerina Carambellas