PROJECTMind Over Mined
WHAT WE DIDFashion — Film — Online, Social
Swiss jewelry label LOEV puts design, quality as well as sustainability first and delights fashion lovers with a unisex collection.
The innovative marvels of technology, crafted from lab-grown diamonds, take us on a journey of self-expression, somewhere between the past and the present. Inspired by the glamour of times past, LOEV is bound to be remembered with unique silhouettes and a distinctive product character.
As part of LOEV's launch campaign, the essence of the brand is captured in a short commercial as well as various content snippets.
A nostalgic, sensual mood takes us back to the essence of our love for the beautiful. Inspiring and colorful, the result combines old class with new-age diversity.
Director: Yves Marty
DoP: Gianluca Trezzini
1st AC: Tim Rüegg
Styling: Marlies Isler
H&MU: Katerina Carambellas