Johnson & Johnson
WHAT WE DIDImage Campaign — Film & Photography — Web, Social, OOH
The values of diversity, equity and inclusion are not only part of the corporate culture at the pharmaceutical company Johnson & Johnson, but are also actively promoted in the company’s day-to-day work culture.
Together with Johnson & Johnson and Wirz, we developed a campaign on the topic of “Unconcious Bias”. The campaign is centered around a social experiment designed to show how accurate our first impressions about people really are.
We go through life thinking we know the people sitting next to us in meetings or smiling at us in the hallway. But do we know who they really are? Our host Alexandra Maurer leads 16 Johnson & Johnson employees through the social experiment "First Impressions".
How well can we judge our work colleagues at first glance? And what happens when we look beyond a person's first impression? The campaign in collaboration with Wirz tackles the conceptions and judgements held by many and provides an open exchange among all.
Director: Yves Marty
DoP: Nino Michel & Tim Rüegg
Photographer: Gianluca Trezzini
Gaffer: Oliver Muff
1st AC: Cyrille Gsell
Art Direction: Romina Häner
Sound Design: Martin Scheuter