PROJECTThe Return of an Icon
WHAT WE DIDFashion Campaign — Film & Photography — Online, Social, Print, PoS
With its origins in ski fashion, the St. Moritz brand JET SET has stood for a groundbreaking combination of fashion, sport and luxury since 1969.
Seeking to revive its cutting edge history, the brand required a fresh approach to its brand appearance, without loosing sight of its identity.
Exclusivity, fun and trendsetting. The campaign "The Return of an Icon" provides an interplay of iconic scenery, luxurious fashion sense and sporty female power, intended to showcase the unique qualities of the JET SET brand. Where better showcase this than in St. Moritz, the "Top of the World" and origin of JET SET?
The campaign includes an advertising film and photo series, distributed via various digital, print and PoS channels.
Director: Yves Marty
DoP: Nino Michel
Photographer: Gianluca Trezzini