PLAY ME

JET SET

An Icon of luxury athleisure, that is here to stay.

  • PROJECT

    The Return of an Icon

  • WHAT WE DID

    Fashion Campaign — Film & Photography — Online, Social, Print, PoS

CONTEXT

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With its origins in ski fashion, the St. Moritz brand JET SET has stood for a groundbreaking combination of fashion, sport and luxury since 1969. 

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Seeking to revive its cutting edge history, the brand required a fresh approach to its brand appearance, without loosing sight of its identity.

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CREATION

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Exclusivity, fun and trendsetting. The campaign "The Return of an Icon" provides an interplay of iconic scenery, luxurious fashion sense and sporty female power, intended to showcase the unique qualities of the JET SET brand. Where better showcase this than in St. Moritz, the "Top of the World" and origin of JET SET?

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The campaign includes an advertising film and  photo series, distributed via various digital, print and PoS channels.

  • MEDIA

  • COLLABORATORS

    Agency: Marty—Trezzini

    Production: Marty—Trezzini

    Director: Yves Marty

    DoP: Nino Michel

    Photographer: Gianluca Trezzini