Getting ready for change: Positioning a Swiss energy provider in the field of future-oriented mobility.


    Brand Campaign — Film & Photography — Online, Social, PoS


Eco-friendly, simple and dynamic - this is how the Industrielle Werke Basel (IWB) promotes their wide range of e-mobility services. 

As an energy, water and telecoms company, IWB not only supplies and connects its customers in the Basel region and beyond, but is also increasingly concerned with issues relating to the climate and global warming. 

IWB was faced with the challenge of positioning  itself as a future-oriented mobility provider at a time when countless companies are flooding the advertising market with sustainability topics.


To further promote sustainable mobility and raise awareness about IWB's forward-thinking activities, we launched a progressive video, print and PoS campaign, leading to a distinct call-to-action. 

With fast cuts, interesting talent and vibrant sound design, the image film sought to reacha forward-thinking target group and encourage them to become "part of the change" — the change towards a global sustainable future.


    Agency: Marty—Trezzini

    Production: Marty—Trezzini

    Director: Yves Marty

    DoP: Nino Michel

    Photographer: Gianluca Trezzini

    Gaffer: Till Fischer

    1st AC: Raphael Schulze-Schilddorf