Emmentaler

PROJECT

Emmentaler E-Bike

WHAT WE DID

Ad Campaign — Film & Photography — TV, OOH, Online, Social

CONTEXT

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Emmentaler Switzerland's unique cheese look, seen for many years on the equipment of our Swiss ski stars, returns. Using an e-bike in the legendary cheese pattern, Emmentaler wants to excite its community for a sweepstakes.

CREATION

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Promoting the Emmentaler e-bike sweepstakes, we produced a TV commercial that visually stages the vehicle and its catchy cheese-design in the style of an exclusive product launch supported by a well-known Bernese off-voice.

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The TVC campaign is accompanied by selected POS posters.

MEDIA

— HORIZONT — Emmentaler Switzerland verlost E-Bike im legendären Design

— PERSÖNLICH — Der Käse-Look ist zurück

— WERBEWOCHE — Zimmermann Communications: Emmentaler bringt den Käse-Look zurück

COLLABORATORS

Agency: Zimmermann Communications

Production: Marty—Trezzini

Director: Yves Marty

DoP: Nino Michel

Photographer: Gianluca Trezzini

Gaffer: Oliver Muff

Production Design: Natalie FitzGerald