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EMMENTALER

A pattern that everyone knows: The Emmentaler cheese look is making a comeback. Stronger than ever.

  • PROJECT

    Emmentaler E-Bike

  • WHAT WE DID

    Ad Campaign — Film & Photography — TV, OOH, Online, Social

CONTEXT

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Emmentaler Switzerland's unique cheese look, seen for many years on the equipment of our Swiss ski stars, returns. Using an e-bike in the legendary cheese pattern, Emmentaler wants to excite its community for a sweepstakes.

CREATION

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Promoting the Emmentaler e-bike sweepstakes, we produced a TV commercial that visually stages the vehicle and its catchy cheese-design in the style of an exclusive product launch supported by a well-known Bernese off-voice. 

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The TVC campaign is accompanied by selected POS posters.

  • COLLABORATORS

    Agency: Zimmermann Communications 

    Production: Marty—Trezzini

    Director: Yves Marty

    DoP: Nino Michel

    Photographer: Gianluca Trezzini

    Gaffer: Oliver Muff

    Production Design: Natalie FitzGerald