WHAT WE DIDAd Campaign — Film & Photography — TV, OOH, Online, Social
Emmentaler Switzerland's unique cheese look, seen for many years on the equipment of our Swiss ski stars, returns. Using an e-bike in the legendary cheese pattern, Emmentaler wants to excite its community for a sweepstakes.
Promoting the Emmentaler e-bike sweepstakes, we produced a TV commercial that visually stages the vehicle and its catchy cheese-design in the style of an exclusive product launch supported by a well-known Bernese off-voice.
The TVC campaign is accompanied by selected POS posters.
Agency: Zimmermann Communications
Director: Yves Marty
DoP: Nino Michel
Photographer: Gianluca Trezzini
Gaffer: Oliver Muff
Production Design: Natalie FitzGerald