EMMENTALER
A pattern that everyone knows: The Emmentaler cheese look is making a comeback. Stronger than ever.
PROJECT
Emmentaler E-BikeWHAT WE DID
Ad Campaign — Film & Photography — TV, OOH, Online, Social
CONTEXT
Emmentaler Switzerland's unique cheese look, seen for many years on the equipment of our Swiss ski stars, returns. Using an e-bike in the legendary cheese pattern, Emmentaler wants to excite its community for a sweepstakes.

CREATION
Promoting the Emmentaler e-bike sweepstakes, we produced a TV commercial that visually stages the vehicle and its catchy cheese-design in the style of an exclusive product launch supported by a well-known Bernese off-voice.
The TVC campaign is accompanied by selected POS posters.

COLLABORATORS
Agency: Zimmermann Communications
Production: Marty—Trezzini
Director: Yves Marty
DoP: Nino Michel
Photographer: Gianluca Trezzini
Gaffer: Oliver Muff
Production Design: Natalie FitzGerald