CARL F. BUCHERER
PROJECT
Enchanting MomentsWHAT WE DID
Content Campaign — Film & Photography — Online, Social, PoS
CONTEXT
Since 1888, traditional Swiss watchmaker Carl F. Bucherer has stood for the combination of extravagance and aesthetics.
We were given the task of transporting these values into the digital era for the Christmas 2019 campaign.





CREATION
Based on the feeling of "Enchanting Moments", Carl F. Bucherer's Christmas campaign follows the moods of Winter Nights, Winter Frost and Winter Bronze to showcase the distinctive style, quality as well as elegance of the Swiss watchmaker.
The "Enchanting Moments" campaign consists of point-of-sale, still life and lifestyle photography as well as moving images for Carl F. Bucherer's digital communication.


MEDIA
COLLABORATORS
Agency: Marty—Trezzini
Production: Marty—Trezzini
DoP: Gianluca Trezzini
Art Direction: Alix Gerber
Photographer PoS & Still Life: Joan Minder
Set Design PoS & Still Life: Christopher Kuhn
Gaffer: Oliver Muff