PLAY ME

CARL F. BUCHERER

Transporting a traditional Swiss watchmaker into the digital era through integrated content.

  • PROJECT

    Enchanting Moments

  • WHAT WE DID

    Content Campaign — Film & Photography — Online, Social, PoS

CONTEXT

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Since 1888, traditional Swiss watchmaker Carl F. Bucherer has stood for the combination of extravagance and aesthetics. 

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We were given the task of transporting these values into the digital era for the Christmas 2019 campaign.

CREATION

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Based on the feeling of "Enchanting Moments", Carl F. Bucherer's Christmas campaign follows the moods of Winter Nights, Winter Frost and Winter Bronze to showcase the distinctive style, quality as well as elegance of the Swiss watchmaker. 

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The "Enchanting Moments" campaign consists of point-of-sale, still life and lifestyle photography as well as moving images for Carl F. Bucherer's digital communication.

  • MEDIA

  • COLLABORATORS

    Agency: Marty—Trezzini

    Production: Marty—Trezzini

    DoP: Gianluca Trezzini

    Art Direction: Alix Gerber

    Photographer PoS & Still Life: Joan Minder

    Set Design PoS & Still Life: Christopher Kuhn

    Gaffer: Oliver Muff