Bestsmile
PROJECT
WHAT WE DID
CONTEXT
Bestsmile, the leading Swiss manufacturer of aligners and veneers, stands for precision, craftsmanship, and brilliance—core values deeply rooted in Swiss heritage. To highlight this commitment, we developed the “Swiss Made” campaign to showcase bestsmile’s dedication to quality. Our goal was to visually communicate how Swiss attention to detail and excellence are at the heart of every product, reflecting bestsmile’s promise of superior, locally crafted solutions for the perfect smile.
CREATION
The “Swiss Made” campaign was brought to life through a series of captivating visuals and a dynamic brand film, utilizing our approach of satisfying split-screens. This playful mechanism allowed us to draw striking parallels between Swiss values—such as precision, radiance, and craftsmanship—and bestsmile’s products. The split-screen visuals highlight how these qualities manifest in each aligner and veneer, creating a powerful and engaging narrative. The campaign’s three key visuals and brand film are showcased at prominent OOH locations across Switzerland and on all digital platforms, presenting bestsmile’s Swiss DNA in a fresh and contemporary way.