Anderswo
PROJECT
Style in discourse
WHAT WE DID
Fashion Campaign — Film & Photography — Online, Social
![](https://assets-global.website-files.com/63287c0298f33cb9ea70e061/6343e84d74451b5a52bc7607_Anderswo_Berlin-02.jpg)
CONTEXT
Fashion is ephemeral, style remains. The Zurich concept store Anderswo does not stand for constantly changing fashion trends, but for a style that will still be worn in ten years.
But what is the difference between fashion and style?
![](https://assets-global.website-files.com/63287c0298f33cb9ea70e061/6343e869aa05fd23e58ebe40_Anderswo_Berlin-07.jpg)
![](https://assets-global.website-files.com/63287c0298f33cb9ea70e061/63500f086f68cb55e15b39f1_Anderswo_Berlin-19.jpg)
CREATION
In Berlin, we enter into dialogue with actress Julie Burkardt to get to the bottom of the essence of what style is, while she presents a selection of timeless pieces from Anderswo Concept Store.