ALPINE WHITE

A bright smile for Switzerland’s most popular teeth whitening brand.
  • PROJECT

    Let's Strip
  • WHAT WE DID

    Content Campaign — Film & Photography — Online, Social

CONTEXT

Alpine White's ultimate promise is to provide everyone with a painless, effective and affordable pearly white smile. To meet the constant expansion of its product range, the teeth whitening brand wanted to revive its brand identity through a major redesign.

Marty—Trezzini took on the role of producing partner, to devise a fresh art direction and create multiple content assets reflecting Alpine White's new brand identity.

CREATION

Through modular film and photographic content assets, Alpine White's new brand design is presented in a bright, fun and practical way, shared across TV and various online channels. 

At the center lies the "Let's Strip" campaign, demonstrating how effortlessly gentle tooth whitening can be integrated into your life.

  • MEDIA

  • COLLABORATORS

    Agency: Marty—Trezzini

    Production: Marty—Trezzini

    Director: Yves Marty

    DoP: Sven Probst

    Photographer: Gianluca Trezzini

    Gaffer: Oliver Muff

    1st AC: Tim Rüegg

    Art Diretion: Romina Häner

    Production Design: Natalie FitzGerald