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ALPINE WHITE

A bright smile for Switzerland’s most popular teeth whitening brand.

  • PROJECT

    Let's Strip

  • WHAT WE DID

    Content Campaign — Film & Photography — Online, Social

CONTEXT

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Alpine White's ultimate promise is to provide everyone with a painless, effective and affordable pearly white smile. To meet the constant expansion of its product range, the teeth whitening brand wanted to revive its brand identity through a major redesign.

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Marty—Trezzini took on the role of producing partner, to devise a fresh art direction and create multiple content assets reflecting Alpine White's new brand identity.

CREATION

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Through modular film and photographic content assets, Alpine White's new brand design is presented in a bright, fun and practical way, shared across TV and various online channels. 

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At the center lies the "Let's Strip" campaign, demonstrating how effortlessly gentle tooth whitening can be integrated into your life.

  • MEDIA

  • COLLABORATORS

    Agency: Marty—Trezzini

    Production: Marty—Trezzini

    Director: Yves Marty

    DoP: Sven Probst

    Photographer: Gianluca Trezzini

    Gaffer: Oliver Muff

    1st AC: Tim Rüegg

    Art Diretion: Romina Häner

    Production Design: Natalie FitzGerald