Alpine White
PROJECT
WHAT WE DID
CONTEXT
Alpine White's ultimate promise is to provide everyone with a painless, effective and affordable pearly white smile. To meet the constant expansion of its product range, the teeth whitening brand wanted to revive its brand identity through a major redesign.
Marty—Trezzini took on the role of producing partner, to devise a fresh art direction and create multiple content assets reflecting Alpine White's new brand identity.
CREATION
Through modular film and photographic content assets, Alpine White's new brand design is presented in a bright, fun and practical way, shared across TV and various online channels.
At the center lies the "Let's Strip" campaign, demonstrating how effortlessly gentle tooth whitening can be integrated into your life.
MEDIA
COLLABORATORS
Agency: Marty—Trezzini
Production: Marty—Trezzini
Director: Yves Marty
DoP: Sven Probst
Photographer: Gianluca Trezzini
Gaffer: Oliver Muff
1st AC: Tim Rüegg
Art Diretion: Romina Häner
Production Design: Natalie FitzGerald