VIDEO COMMERCIAL / DIGITAL
MICROLINO | THIS IS NOT A CAR
In May 2018 we were given the opportunity to realize a very special project. "Microlino", a Swiss manufacturer of electric vehicles, commissioned us to create a commercial for one of the most innovative cars. Known for revolutionizing the concept of urban mobility and the thinking of transportation in inner-cities, Micro's idea to create a space-saving and eco-friendly vehicle for urban mobility presented itself as the next logical step.
Our goal was to tell a story through which all of the electric car's central features would come to light. In order to underline the urban flair of the Microlino, we consciously chose to stage the various aspects of the city of Zurich. Characterized by enthusiasm and high spirits, the shoot was also met with the challenge of filming a moving car. Our co-founder and film-guru Gianluca showed us how its done: Simply mount the roller blades, attach the camera to the gimbal and keep up with the speed of the microlino... et voilà - that's how its done.