VIDEO PRODUCTION / DIGITAL
KAISIN | CHUNNSCH NÖD? MIR CHÖMMED.
Most everyday situations are out of our hands and can keep things from going according to plan – such as your lunch plan. This sentiment inspired our social media campaign for Kaisin, a popular poké bowl spot in Zürich, to promote their recently launched lunch-time delivery service.
Kaisin focuses on serving their version of the healthy Hawaiian dish in a quick, easy and hassle-free way. Following this notion, we created two short 15-second Instagram Stories announcing the new delivery service in a fun and fresh way, targeting both existing and future clients. Each tell a story of an uncontrollable everyday situation affecting someone’s lunch break that has those “in the know” turning to Kaisin’s online delivery service.
The short animation in the brand’s colorway, that highlights the product itself, paired with the campaign’s slogan “Chunsch nöd? Mir chömed.”, which roughly translates to “Can’t come? We’re coming.", upholds the playful nature of the campaign throughout.