THE M—T CONTENT CHALLENGE



One topic, two team members and three days time: Within these boundaries, the Content Challenge is an integral part of Marty—Trezzini’s work culture.
A topic and two team members are drawn at random, who then have three days to create a content piece around it and present it to the entire team — with no limits to creativity.
Take a look at a selection of our content challenges.
THE TEAM
Tim & Romina
THE CHALLENGE
Vegan Beauty Brand
THE RESULT
In order to advertise a fictional vegan beauty venture, the team came up with a whole new brand identity, which is portrayed in the form of a classical and clean beauty campaign.
THE TEAM
Leon & Yves
THE CHALLENGE
Still Life
THE RESULT
Venturing into the classic terrain of still life and product photography, the team chose to stage the product of our client, Più Vino, in various ways.

THE TEAM
Alix & Romina
THE CHALLENGE
Visual Poetry
THE RESULT
The team produced a shortformat commerical for a self-created Energy drink “ThirstTea” – inspired by the team’s heavy consumption of sodas and maté. The commerical follows through a sensual, sensory experience, only to reveal a witty Energy drink decorated with Yves and Gianluca’s crying faces.
THE TEAM
Romina & Emil
THE CHALLENGE
Eidmatt Visuals
THE RESULT
Enlisted with filling the walls of the stairwell in our new HQ, the team turned the tables on everyone, presenting the entire M—T team with a group challenge: designing graphic art work for us to hang on the walls. Providing some guidelines on the design, each team member was asked to individually visualize their interpretation of our office Building.

THE TEAM
Gianluca & Yves
THE CHALLENGE
Fashion Editorial
THE RESULT
A night time editorial spread featuring Fabienne Burlet, model and girlfriend of our team member Emil, and fashion pieces by our client Anderswo Concept Store.

THE TEAM
Tim & Yves
THE CHALLENGE
Sports Spec Ad
THE RESULT
We all know the motivational appeal, pleasing aesthetics and fast pace of your classic "sports commercial". With Tim behind the lense, Yves plays the protagonist in a film which follows the everyday struggles of an athlete — wearing none other than ON gear.
THE TEAM
Tim & Gianluca
THE CHALLENGE
Beauty is Pain
THE RESULT
Inspired by the saying “Beauty is Pain”, the team created Beautyspiracy — a mockumentary-style TV report that takes a look at the effect of the beauty industry.
THE TEAM
Jim & Yves
THE CHALLENGE
Wet look for the brand SOHO SKI CLUB
THE RESULT
How do we combine the topic wet look with our friend's clothing brand SOHO SKI CLUB? By creating a new sleek lookbook and campaign for the SOHO SPRITZ SS23 collection.

THE TEAM
Romina & Emil
THE CHALLENGE
“How can you identify the ripeness of a Denner banana?” in the form of a TikTok Video
THE RESULT
A color fan provided to the Denner staff that clearly showed the different stages of a ripening banana. Adding a touch of humor, the team created a comedic 8-second “how to” satire video to help staff avoid selling neither green nor brown bananas to its customers.
